Inspriation from the repeat sign in music :||
Chapter one: Theme: visual poet
The poet is the Sonnet XXX from Shakespeare.
I use my visual language to express this poet in a modern way.
Theme: the best lasts forever
It is in memory of Japanese genius Jazz-Hippop DJ Nujabes.
Chapter Three: time is distance.
It is a paper type sculpture work. I sew fore letters T.I.M.E into papers. The million holes punched by the needle presents initial distance and the thread presents time. At first, time creates an actual distance between hearts and hearts like the letter T. As time goes by, the distance gets longer and longer like the letter E. Time brings the physical distance from the body, but in the end elongates it into the distance of the heart, which could be million miles away. Everyone thinks he or she could be an exception, but ironically, no one can get spared.
**the project still in the progress**
with the development of technology, the mode of music videos will be changed.
Narrative storytelling didn’t play the main role in these music videos. instead fictional spaces were built up as the main purpose for audiences’ immersive participation.
Different with the linear experience — watching, audiences can fully feel and enjoy the song in all aspects through the experience of interaction, and it also helped promote the song.
the producer will just create and offer the visual stuff and build the methods for interaction, the audience will choose the part they want to “create” using the materials which the producer offered to visualize their sensitivity to the song, thus the producer controls the audience’s participation, then they all have their version of the music videos. Even the audience can upload their own version’s music video on social networks to communicate with others.
so in this demos, I come up three ideas here.
firstly, the motion track will involve in this idea. The shape which the designers designed will be changed with the audience's action. It a party-friendly idea, willing to the audience to enjoy the music and dance with the music with their friends.
the second idea was inspired bt Snapshat. When audience watching the music video, they are willing to follow the lyrics. so when they moving their mouths, the visual effect will happen in the music video. Basically, our audience is the main role in the music video.
The third idea is from fans' perspective, designer offer a chance to let fan have interaction in music video(fictional space)
10 seconds campaign for Airbnb
storyboard and styleframes
15 seconds advertisements campaign for Oreo
StoryBoard and styleframes
In this project, I projected my design work into a 2.5 m x 5 m screen.
This work explores themes on Farewell. People keep saying good bye since the day they born. They keep encountering with each other and keep saying goodbye to each other. So, is every encountering meaningless then?
I think people leave marks on each other when they interact with each other. When they depart and go on to meet next person, they carry the marks with them. Maybe they feel sad and thus think not worth it, these marks bring everyone his or her own unique identity – they become the very own person in the world. “ Though I already say goodbye, but I will still carry a piece of you to meet my future.”
I got my inspiration from Astrology. Every star has its own meaning and representatives, just as if it has its own character. Astrology charts - different starts and different positions - like languages, tell different stories. In Astrology, it is believed that everyone has own astrology chart and each chart influences his or her personality. So I created a fantasy where stars have different textures, colors, and meanings.
Human’s inner world is profoundly complex, women’s in particular. Sayings and expressions often fail to say what one truly wants to say. However, behaviors always tell their hearts.
This work was displayed on " SHE" show in Suzhou Hanpu Gallery in 2015 Dec.